Rakesh Kumar Jain 
How banks are quietly putting AI to work – from fraud detection and software development to advisor support. There’s no shortage of conversation around AI use cases in Banking. Walk into almost any industry conference and AI is always on the agenda. Vendors are promising transformation, bold predictions surface constantly, and every few weeks there … Read more
What would you focus on – Quality of Revenue OR Win Rate? It was perfect on paper. That was the problem. A multi-million-dollar renewal. Multi-year. North American energy customer we had been supporting for years. Strong existing reference. Healthy relationship. Capacity already in place. Every internal stakeholder wanted to win it. So did I – … Read more
For a long time, commercial leadership was measured by a simple equation: growing revenue, expanding market share, and hitting quarterly targets. If the numbers were strong, leadership was considered effective. But today’s business environment is rewriting that equation. Markets have become more volatile. Customers are more informed. Technology shifts are faster. Margins are under pressure. … Read more
Shadow AI isn’t a compliance problem. It’s a mirror – and most leadership teams don’t like what they see. Picture a senior analyst at an enterprise. It’s 11 PM and the board deck is due at 7 AM. The company’s officially approved AI tool is locked behind a six-week procurement review. So, the employee opens … Read more
How to safeguard your AI Investment? A global leadership team was celebrating the “successful” deployment of a multi-million dollar AI-native automation solution. On paper, the IT department had checked every box: the large language models were integrated, the agentic workflows were live, and the infrastructure was stable. But as they looked at the operational data, … Read more
Charter Vs Innovation Charter Few weeks ago, I spoke with a brilliant Engineering Lead at a top-tier Global Capability Center (GCC). He was vibrating with excitement. His team had spent their “spare time” over the last month building a GenAI prototype that could automate 40% of their global division’s manual data entry. It was faster, … Read more
How Neuro Digital Marketing Changes the marketing game Most digital marketing conversations still revolve around tools, channels, and dashboards. For decades (and even today in many organizations), digital marketing optimized what people clicked. The next frontier is understanding why they click. Why Traditional Digital Marketing Is Hitting a Ceiling Despite advanced analytics, many brands still … Read more
Establishing a Global Capability Center (GCC) in India was once a simple math: Labor Costs US/EU – Labor Costs India = Success. But in last 1+ year, this math has changed. With wage inflation in Global Capability Center hitting 9.5% (surpassing the national average) and real estate costs in major Global Capability Center hubs like … Read more
For two decades, the narrative around Indian Indian GCCs was simple: “Do it for less.” But as we move into 2026, the conversation has fundamentally changed. We are no longer talking about back-office support; we are talking about The Enterprise Brain. Today, India isn’t just the world’s “back office”—it has become the Global Catalyst of … Read more
