Stay informed with my expert perspectives on business strategy, entrepreneurship, leadership, finance, marketing, and emerging market trends. Gain actionable insights to help businesses grow, adapt, and succeed in a rapidly changing world.
What would you focus on – Quality of Revenue OR Win Rate? It was perfect on paper. That was the problem. A multi-million-dollar renewal. Multi-year. North American energy customer we had been supporting for years. Strong existing reference. Healthy relationship. Capacity already in place. Every internal stakeholder wanted to win it. So did I – … Read more
For a long time, commercial leadership was measured by a simple equation: growing revenue, expanding market share, and hitting quarterly targets. If the numbers were strong, leadership was considered effective. But today’s business environment is rewriting that equation. Markets have become more volatile. Customers are more informed. Technology shifts are faster. Margins are under pressure. … Read more
How Neuro Digital Marketing Changes the marketing game Most digital marketing conversations still revolve around tools, channels, and dashboards. For decades (and even today in many organizations), digital marketing optimized what people clicked. The next frontier is understanding why they click. Why Traditional Digital Marketing Is Hitting a Ceiling Despite advanced analytics, many brands still … Read more
